Skip to main content

Nine West Revamping

Nine West in an attempt to boost up their image and once again attract their customers, are renovating their stores. Instead of opening stores that have decided to change the store image adding more modern, hipper, and more inviting store layout. They have started with their Lexington flagship.
            Their main attraction will be “The World according to pumps” where they display the trendiest heels in all shapes and sizes. By 2013 they will have renovated their US standalone stores.
“A huge percentage of our business is pumps, but now we’re celebrating it with every color, heel size and material pump. It’s not just a basic. It’s a go-to,” Dickson told WWD. “We’re redefining footwear retailing. Before, it was just shoes on a shelf. Now we’re narrating the brand through walls. We are deconstructing the brand and reconstructing it with a story,” Dickson said. 
            They will be having walls with different themes like rock glam and modern bohemian.  They will also be emphasizing the “9” in every way possible. It will be featured on everything from printing on shopping bags, to the flagship having nine walls, and their new slogan “9W. We Do Shoe. With the new slogan they want it to have the same impact as “Just Do It” has for Nike.
            They are also putting a lot of effort into being a culturally relevant brand with their sponsorship with America’s Next Top Model College Edition and the Upcoming Project Runway All Stars in October. They will also put lot of effort into their digital presence creating apps for their online forums where customers can talk about shoes in 2013. Digital has been a priority since 2010 and the brand is active on Facebook where it’s on track to reach 1 million fans this season; Twitter; Pose; Instagram, and Pinterest.


I love "the world according to pumps" - so much fun!!
Crystal Medina said…
Definitely, I love their shoes but their brand as a whole not really appealing!

Popular posts from this blog

Bioken Enfanti m72 Ceramide Shine Serum Review & Giveaway

Getting the right protection for your hair is crucial to healthy and beautiful hair. When ever you style your hair with any heat tools it is important to remember it need protection. We want to avoid dry, lifeless hair and that means the split ends that come with every single hair straightener. Having used Bioken Enfanti before I trust and believe that it does a great job in achieving just that. The m72 Ceramide collection includes a Shampoo & Conditioner, a Treatment Mask, Shine Lotion and of course the Shine Serum.  They are all affordable and can be purchased HERE. Since I use hot tools almost everyday. It is really easy yo forget to give your hair the protection it needs. The shine serum is great to prevent split ends, dry lifeless hair and gives smooth and a shiny finish. It is not extremely oily or leaves your hair looking dirty.

HBL Texture and Styling System Review & Giveaway

Hello Everyone, I am once again excited to be reviewing this awesome product and for the first time hosting my own giveaway. If you have been keeping up with my post you know that I have straight hair and it sometimes gets boring. When I was given the opportunity to review this products I was really excited because is very simple to use and the website has great video tutorials that allows you to style your hair using the products in many different ways. They are all super simple and you don't have to buy super expensive tools.

So what I received:

HBL Texture and Styling System

· HBL Thermal Spray
· HBL Spray Mousse
· HBL Texture & Styling Cream

HBL Texture and Styling Cream (pH 3.0-4.0) allows you to texturize and manipulate hair for soft, shiny and flexible styling. Lanolin works as an emollient, which softens the hair while special resin blends including beeswax thickens, emulsifies and stiffens hair for a pliable hold.

Apply to slightly damp or dry hair and gently work…

50 Random Facts about Me

I thought what is a fun way for you guys to get to know a little about me so I decided to do the 50 Random Facts about Me Tag with these lovely ladies. Which I also have the links to some gorgeous ladies as well so make sure to check out their blogs.
Glamorous and Geeky
Kendra Curvy
Searching for Lola